On September 18, Netflix fell 5.88% in regular trading, trading at $70.44 USD/share, with turnover of $747 million.
The decline was primarily triggered by Wells Fargo's aggressive downgrade. Analyst Steven Cahall cut Netflix's rating from Equalweight to Underweight and slashed the target price from $80 to $57, making it the most bearish call among major sell-side firms and well below the consensus mean target of approximately $94.02. Wells Fargo cited severe user engagement challenges and the impact of content spending resets and cost pressures, lowering its operating margin forecasts for fiscal 2027 and 2028 to 32.6% and 34.2% respectively, flagging heightened uncertainty around the company's earnings outlook.
Adding to the negative sentiment, insider selling activity has intensified. Director Reed Hastings filed to sell approximately 311,300 shares through Merrill Lynch, valued at roughly $25.2 million, while director Richard N. Barton also executed multiple sell transactions in September. The combination of a sharp analyst downgrade and sustained insider disposals weighed heavily on market sentiment during the session.
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